Name: SEO Specialist Bootcamp – Cohort Learning Full Courses
Brand: Kreatory Digital
SKU: 483
Availability: InStock

Description

Metode pembelajaran kamu berbasiskan pengalaman, di mana para instructor merupakan seorang SEO Specialist & Manager dari berbagai background dan top-tier company. Berikut beberapa instructor yang sebelumnya mengajar di Complete SEO Bootcamp Kreatory.

Introduction to Advanced SEO (foundations)

What is SEO?
The importance of implementing SEO.
The components in SEO and the working principles of search engines, crawling, and indexing.
SEO guideline (Mozlow Hierarchy of SEO Needs) & workflow (identify, build, optimize, rank, growth measurement).
Understand the understanding and working principles of domain and hosting.
Understand how to create a domain and how to rent hosting, and understand basic on-page content.
SEO goals, strategy, & KPIs.
SEO Portfolio structure & SEO Career Path.
Opportunities in SEO.

Hands-on Session: How to Build Your Website with Wordpress

Introduction to CMS (Wordpress).
Setting hosting & domain on Wordpress.
How to install/setting SSL certificate (HTTPS).
Install and setting plugin for SEO on wordpress (Yoast, header & footer).
Create website structure (homepage).

Advanced Keyword Research

Introduction to Keyword research (including keyword research tools – SEMRush).
Understanding types of Keyword in SEO (long tailed, short tailed, navigational, etc)
Understanding Search Intent, how to do Keyword Research & Analysis Methods.
Live session to do competitor research based on keyword research (check competitor targeting keywords and do a combination of own business Keyword research with competitors).
Best practice to do Keyword Research.

Content Marketing on website

What Is Content Marketing for SEO?
Different Types of SEO Content.
Understanding content marketing for websites (How to make an SEO content pillar).
Content Research and Audit planning (Best Practice).
Setting an editorial calendar.
Create an effective content marketing strategy to reach your target audience.

SEO Content Writing

The importance of SEO Content writing.
Overview SEO content writing (definition of EAT & YMYL).
Elements of SEO Content writing.
Different Types of Content Formats Applied to Blogs and Articles.
Do’s and don’ts of SEO content writing.
Best practice writing useful content for the audience and get better conversion.

Advanced On-page SEO

On-page SEO overview.
Optimizing On-page Elements (Title, meta description, keyword, alt text, slug, etc).
On-Page Advanced SEO Audit (RPI Framework – Recommend, Prioritize, Implement).
Monitoring SEO on-page.
Hands on session on-page SEO (WordPress and plugin Yoast SEO, HTML and CSS on WordPress).

Advanced Technical SEO – 1

Introduction to Technical SEO.
Optimizing technical SEO (ex: canonical, sitemap, robots.txt).
Site Accessibility and Indexing.(Google Search Console).
Page Experiences (Web Vitals, Speed, Security).
SEO content marketing structure on website (UX Optimization).
Hands-on & best practice from lecturer.

Advanced Technical SEO – 2

Schema Markup.
Pagination strategy.
Website technical audit.
Hands on SEO technical tools (Screaming Frog, SEO Meta 1 Click, SEOptimer).

Advanced Off-page SEO

Off-page SEO overview.
How to do off-page SEO.
Type of Off Page SEO.
Content Marketing and In-depth Link Profile Audit.
Understanding link building & type of backlinks in SEO.
Understanding the golden rule of link building.
How to get backlinks (approach to media, blog guest, dll).
Understand the meaning of backlink audit, the method and process of doing a backlink audit.
Competitor Backlink Analysis.
Do’s and don’ts on backlink.
Hands on session: build a report deck for backlink audit & outreach.

Google Search Console and Google Analytics – 1

How Google Search Console Works.
How Google Analytics Works.
Navigating Google Analytics Advance Reports.
Basic Campaign and Conversion Tracking.
How to use Google Analytics Advance Features.
Implementing Google Search Console and Google Analytics Tracking in a Website and Landing Page.

Google Search Console and Google Analytics – 2

How to do analytics data using Google Analytics & Google Search Console.
Types of issue on Google Search Console.
How to fix issues on Google Search Console.
Case study and hands-on session.

Advanced Analytics, Reporting, & Influencing Stakeholders

SEO Data Analytics and Tools (Google Data Studio).
SEO Measurement.
SEO & Audit Reporting.
Communication and Presentation Skills.

Advanced SEO in E-commerce & Introduction to ASO (Recorded Class)

Types of SEO in many industries.
Introduction to SEO in Ecommerce.
How to Develop an Ecommerce SEO Strategy.
Becoming an Ecommerce SEO specialist (best practices from the expert).
Introduction to ASO.
Difference between ASO vs SEO.
Measurement & reporting in ASO.
Best Practices for Your ASO Strategy.

Becoming Sought-after SEO Specialist (SEO Expert Class)

Best practice on how to get an SEO project or client.
Skills should an SEO Expert know.
Get to know SEO Myths.
SEO Portfolio building.
Case study & sharing session from lecturer as SEO Specialist.

SEO Networking Night

Students Sharing Session.
Networking session.

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