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Apa yang dipelajari selama bootcamp bersama kami
Introduction to Advanced SEO (foundations)
- What is SEO?
- The importance of implementing SEO.
- The components in SEO and the working principles of search engines, crawling, and indexing.
- SEO guideline (Mozlow Hierarchy of SEO Needs) & workflow (identify, build, optimize, rank, growth measurement).
- Understand the understanding and working principles of domain and hosting.
- Understand how to create a domain and how to rent hosting, and understand basic on-page content.
- SEO goals, strategy, & KPIs.
- SEO Portfolio structure & SEO Career Path.
- Opportunities in SEO.
Hands-on Session: How to Build Your Website with WordPress
- Introduction to CMS (WordPress).
- Setting hosting & domain on WordPress.
- How to install/setting SSL certificate (HTTPS).
- Install and setting plugin for SEO on wordpress (Yoast, header & footer).
- Create website structure (homepage).
Advanced Keyword Research
- Introduction to Keyword research (including keyword research tools – SEMRush).
- Understanding types of Keyword in SEO (long tailed, short tailed, navigational, etc)
- Understanding Search Intent, how to do Keyword Research & Analysis Methods.
- Live session to do competitor research based on keyword research (check competitor targeting keywords and do a combination of own business Keyword research with competitors).
- Best practice to do Keyword Research.
Content Marketing on website
- What Is Content Marketing for SEO?
- Different Types of SEO Content.
- Understanding content marketing for websites (How to make an SEO content pillar).
- Content Research and Audit planning (Best Practice).
- Setting an editorial calendar.
- Create an effective content marketing strategy to reach your target audience.
SEO Content Writing
- The importance of SEO Content writing.
- Overview SEO content writing (definition of EAT & YMYL).
- Elements of SEO Content writing.
- Different Types of Content Formats Applied to Blogs and Articles.
- Do’s and don’ts of SEO content writing.
- Best practice writing useful content for the audience and get better conversion.
Advanced On-page SEO
- On-page SEO overview.
- Optimizing On-page Elements (Title, meta description, keyword, alt text, slug, etc).
- On-Page Advanced SEO Audit (RPI Framework – Recommend, Prioritize, Implement).
- Monitoring SEO on-page.
- Hands on session on-page SEO (WordPress and plugin Yoast SEO, HTML and CSS on WordPress).
Advanced Technical SEO – 1
- Introduction to Technical SEO.
- Optimizing technical SEO (ex: canonical, sitemap, robots.txt).
- Site Accessibility and Indexing.(Google Search Console).
- Page Experiences (Web Vitals, Speed, Security).
- SEO content marketing structure on website (UX Optimization).
- Hands-on & best practice from lecturer.
Advanced Technical SEO – 2
- Schema Markup.
- Pagination strategy.
- Website technical audit.
- Hands on SEO technical tools (Screaming Frog, SEO Meta 1 Click, SEOptimer).
Advanced Off-page SEO
- Off-page SEO overview.
- How to do off-page SEO.
- Type of Off Page SEO.
- Content Marketing and In-depth Link Profile Audit.
- Understanding link building & type of backlinks in SEO.
- Understanding the golden rule of link building.
- How to get backlinks (approach to media, blog guest, dll).
- Understand the meaning of backlink audit, the method and process of doing a backlink audit.
- Competitor Backlink Analysis.
- Do’s and don’ts on backlink.
- Hands on session: build a report deck for backlink audit & outreach.
Google Search Console and Google Analytics – 1
- How Google Search Console Works.
- How Google Analytics Works.
- Navigating Google Analytics Advance Reports.
- Basic Campaign and Conversion Tracking.
- How to use Google Analytics Advance Features.
- Implementing Google Search Console and Google Analytics Tracking in a Website and Landing Page.
Google Search Console and Google Analytics – 2
- How to do analytics data using Google Analytics & Google Search Console.
- Types of issue on Google Search Console.
- How to fix issues on Google Search Console.
- Case study and hands-on session.
Advanced Analytics, Reporting, & Influencing Stakeholders
- SEO Data Analytics and Tools (Google Data Studio).
- SEO Measurement.
- SEO & Audit Reporting.
- Communication and Presentation Skills.
Advanced SEO in E-commerce & Introduction to ASO (Recorded Class)
- Types of SEO in many industries.
- Introduction to SEO in Ecommerce.
- How to Develop an Ecommerce SEO Strategy.
- Becoming an Ecommerce SEO specialist (best practices from the expert).
- Introduction to ASO.
- Difference between ASO vs SEO.
- Measurement & reporting in ASO.
- Best Practices for Your ASO Strategy.
Becoming Sought-after SEO Specialist (SEO Expert Class)
- Best practice on how to get an SEO project or client.
- Skills should an SEO Expert know.
- Get to know SEO Myths.
- SEO Portfolio building.
- Case study & sharing session from lecturer as SEO Specialist.
SEO Networking Night
- Students Sharing Session.
- Networking session.
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